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Our story

NIAO began with an heirloom Aran jumper belonging to our founder’s grandfather. A piece that held comfort and the kind of craftsmanship that lasts.

We begin with inherently soft, pure fibres to create pieces that carry both distinctive design and the continuity of our heritage. Each piece is a study in nature, form and comfort. We look to botanicals, movement and organic structure for guidance, shaping clothing that feels instinctive and artful.

Founded in Northern Ireland, the first NIAO collections explore the expressive potential of fine wools. Their sculptural softness, their capacity for colour and flow, and their ability to hold the feeling of a life well lived. Our pieces are made to be worn often, kept well and passed on.

Our mission

To shape a more thoughtful and sustainable future for our industry and nature, whilst sharing our love of art and craft with the world.

Read more about our sustainability efforts.

"At Niao, we believe true luxury isn’t about excess, it’s about time. Time to source the finest natural fibres. Time for skilled makers to perfect every stitch. Time to create pieces designed not for seasons, but for lifetimes. To us, luxury is care, patience, and artistry you can feel in every edition."
Niaobh Beatty - Founder of Niao